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Integrations

Connect Gmail Account

Set up Gmail forwarding and filters for Shopfront seller ops

Connect Gmail Account

This guide walks you through connecting your Gmail account to Shopfront's seller ops system by setting up email forwarding and filters. This allows Shopfront to automatically process your marketplace emails and update your inventory.

Prerequisites: Make sure you have the Shopfront Chrome extension installed and you're logged into your Gmail account.

Overview

Shopfront monitors emails from various marketplaces to automatically update your inventory when items are sold. To enable this, you need to:

  1. Set up email forwarding to Shopfront
  2. Create a filter to automatically forward marketplace emails
  3. Verify the forwarding address

Supported Marketplaces

The automatic filter will capture emails from:

  • Depop (alerts.depop.com)
  • eBay (ebay.com)
  • Grailed (grailed.com)
  • Etsy (mail.etsy.com)
  • Vestiaire Collective (vestiairecollective.com)
  • Vinted (vinted.co.uk)
  • Poshmark (poshmark.com)
  • Mercari (mercari.com)

Setup Instructions

Enable Email Forwarding

First, you need to add Shopfront's email address as a forwarding address in Gmail.

  1. Open Gmail and click the gear icon in the top right
  2. Click "See all settings"
  3. Navigate to the "Forwarding and POP/IMAP" tab
  4. Click "Add a forwarding address"

Add forwarding address button in Gmail settings

  1. Enter the forwarding address:
    • Production: auto@shopfront.app
    • Development: auto-dev@shopfront.app
  2. Click "Next" → "Proceed" → "OK"
  3. Check your email for the verification code from Gmail
  4. Enter the verification code and click "Verify"

Important: You must verify the forwarding address before proceeding to the next step. Check your email for the verification message from Gmail.

Create Email Filter

Now you'll create a filter that automatically forwards marketplace emails to Shopfront.

  1. In Gmail settings, go to the "Filters and Blocked Addresses" tab
  2. Click "Create a new filter"
  3. In the "From" field, paste the following filter criteria: 
    auto@shopfront.app OR alerts.depop.com OR ebay.com OR grailed.com OR mail.etsy.com OR vestiairecollective.com OR vinted.co.uk OR poshmark.com OR mercari.com
  4. Click "Create filter"
  5. In the filter actions:
    • Check "Forward it to"
    • Select auto@shopfront.app from the dropdown
    • Optionally, check "Mark as read" to keep your inbox tidy
  6. Click "Create filter"

Using the Chrome Extension: If you have the Shopfront Chrome extension installed, you can automate this process. Navigate to the filters page and click the automation button in the extension.

Verify Setup

To ensure everything is working correctly:

  1. Send a test email to yourself from one of the supported marketplace domains
  2. Check that the email is automatically forwarded to Shopfront
  3. Go to your Shopfront dashboard to verify the email was received

All set! Your Gmail account is now connected to Shopfront. Marketplace emails will be automatically processed to keep your inventory up-to-date.

Troubleshooting

Forwarding Address Not Appearing

If the Shopfront email address doesn't appear in the forwarding dropdown:

  1. Make sure you've verified the forwarding address
  2. Refresh the Gmail settings page
  3. Check that you're using the correct email address for your environment

Filter Not Working

If emails aren't being forwarded:

  1. Check that the filter is active in your Filters settings
  2. Verify the "From" field contains all marketplace domains
  3. Ensure "Forward it to" is checked and the correct address is selected

Multiple Gmail Accounts

If you have multiple Gmail accounts with marketplace emails:

  1. Repeat this process for each Gmail account
  2. Use the same Shopfront forwarding address for all accounts
  3. Shopfront will automatically associate emails with the correct seller account

Security & Privacy

Your data is safe: Shopfront only processes marketplace-related emails. Personal emails are never accessed or stored. All email processing is automated and follows strict privacy guidelines.

Next Steps

After connecting your Gmail account:

Need Help?

If you encounter any issues setting up Gmail forwarding:

  • Check our FAQ for common questions
  • Contact support at support@shopfront.app
  • Join our Discord community for help from other sellers

Chrome Extension

Install and use the Shopfront Chrome Extension to connect marketplaces and streamline your workflow

Resources

Helpful resources, FAQs, and updates for Shopfront users

On this page

Connect Gmail AccountOverviewSupported MarketplacesSetup InstructionsEnable Email ForwardingCreate Email FilterVerify SetupTroubleshootingForwarding Address Not AppearingFilter Not WorkingMultiple Gmail AccountsSecurity & PrivacyNext StepsNeed Help?