Insights overview
Quick answer
Insights has a Sales & Inventory view for revenue, profit, stock and how your sales rank among Shopfront sellers, a Shop Profile view for public profile traffic, and a Recap view for stored weekly summaries.
Costs and hauls
Open Listings → Costs to enter what you paid for each item, or choose New haul to split one purchase total across several items by Equal split, Weighted by price or Manual. Insights uses these costs to calculate profit.
Sales and profit
Open Insights → Sales & Inventory and choose a period to see revenue, profit and items sold from recorded orders, excluding cancelled orders; profit counts only sales whose item has a recorded cost. When at least five Shopfront shops had sales in the period, the Sales health card can also say which top or bottom percentage of Shopfront sellers your revenue places you in.