Profile traffic
Quick answer
Open Insights → Shop Profile and choose 30 days or 90 days to see profile views, item views, marketplace clicks, traffic sources and top items for your public profile. The figures are rolled up periodically, so check the Updated time; a marketplace click is a buyer leaving for the marketplace, not a sale.
How do I read public profile traffic?
Open Insights → Shop Profile and choose 30 days or 90 days. The tiles show Profile views, Item views, Marketplace clicks and Item click rate. Below them are the traffic chart, Traffic sources, AI discovery and Top items.
A marketplace click means a buyer followed a link from your profile to a marketplace. For recorded sales, use Sales & Inventory.
Why is the data delayed or empty?
The page shows when the figures were last updated. Before the first update it says Waiting for the first rollup, and it adds Data may be delayed when the last update is more than 20 minutes old.
If your profile is unpublished, the page says Your public profile is unpublished. Earlier data stays available, but new views are only collected after you publish the profile.
Sales and profit
Open Insights → Sales & Inventory and choose a period to see revenue, profit and items sold from recorded orders, excluding cancelled orders; profit counts only sales whose item has a recorded cost. When at least five Shopfront shops had sales in the period, the Sales health card can also say which top or bottom percentage of Shopfront sellers your revenue places you in.
Weekly recaps
Open Insights → Recap to read your workspace's weekly summary, the same recap as the Monday email, and earlier recaps under Past recaps. Turn the email on or off with Weekly recap under Settings → Account → Profile → Recap emails.