Shopfront
Public profile

Publish your public profile

Quick answer

Open Settings → Public Profile → Profile, fill in your public details and select Save changes, then choose Publish and confirm Publish profile to make your shop visible at shopfront.app/your-handle. Unpublish hides it again, and changing your Profile URL breaks links you have already shared.

How do I publish my public profile?

Fill in your details. Open Settings → Public Profile → Profile. Add your avatar, Public name, Subtitle, Bio and Profile URL, and check the preview. The public name is also your workspace name.

Save your changes. Select Save changes. Publish is unavailable until all changes are saved.

Publish. Choose Publish and confirm Publish profile.

Your profile, public items and connected marketplaces become visible at https://shopfront.app/your-handle, and search engines and AI assistants may index the page.

How do I change my profile URL?

Edit Profile URL and wait for the availability check. Confirm Change profile URL in the Change your profile URL? dialog.

Old links stop working

Links you have already shared with the old URL stop working.

How do I unpublish my profile?

Save any pending changes, choose Unpublish and confirm Unpublish. Your profile and items are no longer visible on Shopfront; your marketplace listings are not affected. You can publish again at any time.

See Profile appearance and Profile links and details. Profile traffic is under Insights → Shop Profile.